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The dark history behind Adidas — how a bitter feud between Nazis built the world's No. 2 athletic brand | The Business of Business
![Pictured below, brothers Adolf and Rudolf Dassler, who founded famous sport's companies Adidas and Puma. | Famous sports, Adidas, Adolf dassler Pictured below, brothers Adolf and Rudolf Dassler, who founded famous sport's companies Adidas and Puma. | Famous sports, Adidas, Adolf dassler](https://i.pinimg.com/1200x/a7/0a/f4/a70af42a2b56b7c2ec228ec2f6a9dba1.jpg)
Pictured below, brothers Adolf and Rudolf Dassler, who founded famous sport's companies Adidas and Puma. | Famous sports, Adidas, Adolf dassler
![Adolf and Rudolph Dassler were brothers born in the small town of Herzogenaurach, Germany. | by Abdiweli Dabar | Medium Adolf and Rudolph Dassler were brothers born in the small town of Herzogenaurach, Germany. | by Abdiweli Dabar | Medium](https://miro.medium.com/v2/resize:fit:628/1*lMB0g_S3evNW5OK8N9aPhA.jpeg)
Adolf and Rudolph Dassler were brothers born in the small town of Herzogenaurach, Germany. | by Abdiweli Dabar | Medium
![The Nazi history of Adidas, the sportswear giant that took weeks to drop Kanye West over antisemitism - Jewish Telegraphic Agency The Nazi history of Adidas, the sportswear giant that took weeks to drop Kanye West over antisemitism - Jewish Telegraphic Agency](https://www.jta.org/wp-content/uploads/2022/10/adidas-nazi-history-1-2160x1200.jpg)